Spam
How Eventication ensures your event emails stay out of spam
The Eventication engineering team works every day to keep as many emails in the inbox as possible. This is an uphill battle, so sometimes some emails might end up in spam. We do ask all our events to actively request their users to mark our emails as "not spam". This helps the algorithms mark our emails as trustworthy.
One of the techniques we use is to NEVER send any email to an email address that marked our emails as spam. The reason behind this is precisely because we want to guarantee that all event notifications end up in the inbox. If we would continue to send to that email address, our online email reputation will take a hit. Gmail, Hotmail, Yahoo, ... punish platforms that do this, even with the owner's permission. By the way, all our mail servers are set up so that new emails to that email address are rejected.
Other techniques are:
All the emails the platform sends are answerable. We never use "no-reply@..." email addresses.
We do not allow marketing emails on our platform.
We use a very respected mailserver provider: Postmark.
Every email we send includes an unsubscribe link or is requested by the user (password reset, ...).
We do not track ‘opens’ or ‘clicks’ in our emails. Whether you read it or not, that’s your business.
We always send using HTML & text format.
And much more
Why some emails might still end up in Spam
Companies
Some companies only allow emails from white-listed domain names. This means all unknown domain names (like eventication.com for most companies) will automatically direct emails to the spam folder. The recepients of these emails should contact their IT department to white list our email sending domains:
eventication.com*.eventication.com*.eventication.email
Be sure to include the asterisk * in the domain rules.
Individuals
Like we said if an individual marks one of our emails as spam, we'll never send to that email address again. Even if they mark our email as not-spam, this email address is black listed on our platform. Users can change their email address when they log in.
Some users use the Spam button in stead of the Trash/Archive button to remove emails. This will result in a blacklisted email address.
Other users might use very restricted mailboxes or set the inbox-rules very strict on their mailbox. Those rules is something we can't forsee, but this might be the reason our emails end up in spam.
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