Automate

The automate button of a filter shows a page with all possible objects you can automate using this filter.

Automating an object like a tag will save you a lot of work. You pick parameters for your filter and hook it up to the tag. If the resulting objects of the filter change (because a lot of data is entered/updated in Eventication) the platform will automatically push those changes to the people who need the tag. It will remove the tag from people who are not in the results anymore and add it to the new people.